THE ASTRONOMICAL JOURNAL VOLUME 112, NUMBER 6, PAGE 2855 DECEMBER 1996 UBV PHOTOMETRY OF SOUTHERN LUMINOUS STARS B. CAMERON REED AND STEVEN J. VANCE Department of Physics, Alma College, Alma, Michigan 48801 UBV photometry of 284 stars listed in Stephenson and Sanduleak's Luminous Stars in the Southern Milky Way catalog is reported. (Copyright) 1996 American Astronomical Society.