THE ASTROPHYSICAL JOURNAL, 463:26-59, 1996 May 20 THE EXTRAGALACTIC DISTANCE SCALE KEY PROJECT. III. THE DISCOVERY OF CEPHEIDS AND A NEW DISTANCE TO M101 USING THE HUBBLE SPACE TELESCOPE DANIEL D. KELSON,[1] GARTH D. ILLINGWORTH,[1] WENDY F. FREEDMAN,[2] JOHN A. GRAHAM,[3] ROBERT HILL,[2] BARRY F. MADORE,[4] ABHIJIT SAHA,[5] PETER B. STETSON,[6] ROBERT C. KENNICUTT Jr.,[7] JEREMY R. MOULD,[8] SHAUN M. HUGHES,[9] LAURA FERRARESE,[5,10] RANDY PHELPS,[2] ANNE TURNER,[7] KEM H. COOK,[11] HOLLAND FORD,[5,10] JOHN G. HOESSEL,[12] AND JOHN HUCHRA[13] ABSTRACT We report on the discovery of 29 Cepheid variables in the galaxy M101 using the original Wide Field Camera (WFC) and the new Wide Field and Planetary Camera 2 (WFPC2) on the Hubble Space Telescope. We observed a field in M101 at 17 independent epochs in V (F555W), five epochs in I (F785LP/F814W), and one epoch in B (F439W), with a time interval baseline of 381 days. We have found Cepheids with periods ranging from 10 to 60 days. The data have been calibrated using WFPC2 observations with zero points derived from Omega Cen, Pal 4, and NGC 2419 observations. This calibration has been verified by using the Medium Deep Survey (MDS) WFC photometric zero points, and ground-based secondary standards in V and I. The V calibrations agree to +/- 0.06 mag, and the I calibrations agree to +/- 0.4 mag. We have constructed V and I period-luminosity (PL) relations and have derived apparent distance moduli based on a distance modulus for the Large Magellanic Cloud (LMC) of 18.50 mag and a reddening of E(B-V) = 0.10 mag to the LMC Cepheids. Period-residual minimization was used to minimize the effects of Malmquist bias on the period-luminosity relation fitting process. Using a Galactic extinction law and the apparent V and I distance moduli, we have found a mean reddening for the M101 sample of E(B-V) = 0.03 mag and a true distance modulus to M101 of 29.34 +/- 0.17 mag, corresponding to a distance of 7.4 +/- 0.6 Mpc. The sources of error have been rigorously tracked through an error budget; systematic and random errors contribute roughly equally to the quoted error. The mean gas-phase metal abundances in the LMC and in the M101 outer field are similar so we expect metallicity effects to be minimal. These Cepheids will be used in conjunction with results from a Key Project search for Cepheids in an inner field, where the metallicity is larger by a factor of 5, to probe the effects of abundance on the Cepheid period-luminosity relation. Subject headings: Cepheids -- distance scale -- galaxies: distances and redshifts -- galaxies: individual (M101) [1] UCO/Lick Observatory, University of California, Santa Cruz, CA 95064 [2] Carnegie Observatories, 813 Santa Barbara Street, Pasadena, CA 91101 [3] Department of Terrestrial Magnetism, Carnegie Institution of Washington, 5241 Broad Branch Road NW, Washington, DC 20015 [4] NASA/IPAC Extragalactic Database, Infrared Processing and Analysis Center, Jet Propulsion Laboratory, California Institute of Technology, Pasadena, CA 91125 [5] Space Telescope Science Institute, Homewood Campus, Baltimore, MD 21218 [6] Dominion Astrophysical Observatory, National Research Council, 5071 West Saanich Road, Victoria, BC, Canada V8X 4M6 [7] Steward Observatory, University of Arizona, Tucson, AZ 85721 [8] Mt. Stromlo and Siding Springs Observatories, Private Bag, Weston Creek Post Office ACT 2611, Australia [9] Royal Greenwich Observatory, Madingley Road, Cambridge, UK CB3 0EZ [10] Department of Physics and Astronomy, Bloomberg 501, Johns Hopkins University, 3400 North Charles Street, Baltimore, MD 21218 [11] Lawrence Livermore National Laboratory, MS L-401, P.O. Box 808, Livermore, CA 94550 [12] Department of Astronomy, University of Wisconsin, 475 North Charter Street, Madison, WI 53706 [13] Harvard-Smithsonian, Center for Astrophysics, 60 Garden Street, Cambridge, MA 02138